Film Makers and Engineers in One Studio
The editors who cut your tube films sit with the engineers who wire the pedestal. A change to a film reaches the wall the same day.
Pick Up and Play Displays · Dubai & GCC
Lazulite rents and builds the Video Wall with Mini Holotubes, a lift and learn display for stores, stands and experience centres. Each small tube on the pedestal is paired with one film. Pick it up and that film plays on the 4K screen above. A table version opens data when tubes are set down in different spots.
Lift moment
Pedestal row
Table versionQuick facts
A pick up and play display links physical items to video. Each item waits on a sensing surface, and lifting or placing it tells the system which film or data to show. Visitors choose a story with their hands instead of a menu.
10+
Pick-Up Walls and Tables Built
9,000+
Lifts That Started a Film
90+
Mini Holotube Stories Produced
30+
Retail and Experience Centre Weeks
A booking brings the wall or table, a set of Mini Holotubes, a film for each tube and the media player. Transport, installation, a playback test and removal are part of every quote.
Every tube rests on its own spot on the pedestal. When a visitor lifts one, the system detects the movement and sends a signal over USB. The paired MP4 film then starts on the screen straight away.
The wall structure is 2,600 by 2,200 by 500 mm. Its screen measures 1,210 by 682 mm and is listed as a 4K OLED. Each Mini Holotube stands 187 mm tall and 88 mm across.
Start with the products or themes a visitor should compare. Each tube gets one short film, so we keep stories tight and give every tube a distinct label or finish.
Choose a configuration
Video Wall with Mini Holotubes
A floor-standing structure with a 4K screen above a pedestal of Mini Holotubes. Lifting any tube plays its own film in front of the visitor.
Key features
Typical uses
| Type | Lift and learn video wall with a matching table version |
|---|---|
| Wall structure | 2.6 m wide, 2.2 m high, 0.5 m deep |
| Wall screen | 4K OLED, 1,210 by 682 mm |
| Table screen | 55-inch FHD touchscreen |
| Mini Holotube | 187 mm high, 88 mm diameter; 540 by 960 on the table |
| Content and links | MP4 films; USB for tubes, HDMI for the table screen |
| Supply | Rent or custom build |
| Power and setting | Single-phase 16 A; indoor, level floor, away from glare |
Figures come from the two live spec sheets. The tube count per unit and setup times are agreed at the site survey.
Delivered at
For the industry ministry at MIITE 2026, Lazulite delivered the whole exhibit. Mini Holotubes sat beside an RFID table and a 55-inch touch display.
For Digital Dubai at GITEX, visitors answered trivia on touch screens to learn about city services. It used no Mini Holotubes, but each answer moved the story on.
At MIITE 2026, ADAFZ visitors swiped on a tablet and their content landed on an LED screen. No Mini Holotubes were used, though one hand action cued the screen.
Rental includes the wall or table, the tube set, film loading, an engineer at setup and removal after close. A host can stay through opening hours to explain the tubes.
A custom build changes the pedestal shape, the cabinet finish, tube labels and the film library. It suits stores and experience centres that keep the display for months.
Films are loaded and checked in our workshop, so on-site work is mainly placement, power and a lift test of every tube. Removal usually takes under two hours.
The editors who cut your tube films sit with the engineers who wire the pedestal. A change to a film reaches the wall the same day.
From Dubai Production City, Lazulite has built screens and interactive exhibits for brands and government clients in all six GCC countries.
Before dispatch, our team lifts or places every tube many times and checks that the right film plays each time. A spare tube travels with each set.
Trusted by: Retailers, Experience centres, Museums, Government entities
We agree which products or themes get a tube and what each film must say.
Editors produce each MP4 to the 4K screen, or format the films you already have.
Engineers link each tube to its film, then lift it repeatedly to confirm the cue.
The crew levels the structure, connects power and shows store staff how to reset tubes.
We remove the unit and send a summary of how often each tube was lifted, where logging is set up.
The wall needs 2,600 mm of width and 500 mm of depth. Leave about 1.5 metres clear in front, so two or three people can lift tubes while others watch.
Each version needs one single-phase 16 A point. The wall is listed at about 3.68 kW. Wall and table sheets both ask for 2.4 GHz internet.
The wall stands on a levelled floor. The table needs a level base reinforced with MDF, which we check with your stand builder or fit-out team.
Keep spotlights off the screen so films stay clear. Staff return any tube left on a counter, and wipe the tubes at each break.
The version you choose, the number of tubes, the show days and whether we make the films set the price. Custom finishes and permanent installs add to it.
Renting the standard wall with your films costs least and arrives fastest. Owning a custom unit costs more at the start, then serves a store or centre for years.
Film production per tube, a host on site, Arabic and English versions and lift logging are quoted as separate lines.
These are planning estimates only. Compact lands between AED 5,000 and 9,000 per show day. Standard sits near AED 20,000 to 45,000 a show, and Flagship near AED 70,000 to 160,000.
Budget bands
Compact
The standard wall with your films
Standard
New films for a full show
Flagship
A custom or permanent display
Rent vs custom
| Metric | Rent | Custom build |
|---|---|---|
| Speed to launch | Higher | Lower |
| Upfront investment | Lower | Higher |
| Brand uniqueness | Lower | Higher |
| Reuse value | Lower | Higher |
Rent
Our wall, your films
Custom build
A pedestal shaped for your range
The wall asks visitors to lift something, which feels like handling stock. A touch kiosk asks them to tap through menus. Kiosks suit longer browsing, while the wall suits quick, physical choices.
Pick the wall when a range has a handful of options, shoppers dislike menus, or staff are busy and the display must explain itself.
Pick a kiosk for long catalogues, forms, sign-ups or search, where a visitor needs many screens and some typing.
Count your options. Up to a handful suits tubes on a pedestal. Dozens of items, or data entry, point to a touch screen.
A full-size tube nearby shows the hero product turning in 3D.
Can't find your answer? Speak with our Dubai team.
The pedestal senses that the tube has moved and sends a signal over USB. The film paired with that tube starts on the 4K screen in front of the visitor. When the tube goes back, the wall returns to its idle loop, ready for the next shopper to choose a product.
Let's build it together
Send us your product list, venue and dates, and say whether you need the wall, the table or both. We will reply with a tube plan, a film outline and a budget estimate. Whoever tests your tubes in our workshop also sets them up at the venue. Phone, WhatsApp or email us to begin.
Let's Discuss Your Project
