What Is Retail Experience Design?
Retail experience design plans how shoppers move around a store, showroom or pop-up, and how layout, displays and technology help them choose. Experiential retail, often called phygital retail, adds digital content shoppers can touch, lift or watch, and links online browsing to the store visit. Lazulite designs that layer and builds it. Adyen, a payments company, found in its Retail Report 2025 that 57% of UAE shoppers wanted retailers to make the experience more interesting.
