Product Launch Events · Dubai & GCC
Lazulite is a product launch event company in Dubai, delivering launches across the GCC from the reveal concept to launch night. Our in-house engineers and content designers build reveals with holograms, transparent OLED, facade projection mapping, a 4M Sliding Screen or Kuka Robotic Arms. Guests then explore the product at hands-on stations. We can run the whole launch or work alongside your event agency.
What Lazulite Brings to Your Launch
150+
Product Launches Delivered
90+
Brands Launched
300+
Reveal Sequences Programmed
15+
GCC Launch Cities
Trusted by brands and government teams across the GCC
A product launch event works when one clear reveal is followed by time to understand and try the product. A product launch event, or product unveiling, is a live event that introduces a new product to press, partners or the public. Common formats are a stage reveal, a live demo, a press preview and a public trial. In Event Marketer's EventTrack 2026 survey of US trade show attendees, 56% named trying the product as a key reason to buy.
Hotel ballrooms suit invite-only launches, arenas suit large audiences and stage reveals, and exhibition halls suit launches on a trade show stand. Outdoor sites suit public reveals with facade projection after dark. Lazulite has worked at 50+ venues across the GCC, including Dubai World Trade Centre, Coca-Cola Arena, Etihad Arena in Abu Dhabi and Madinat Jumeirah. We advise on ceiling height, power and load-in for each.
Plan a product launch reveal eight to twelve weeks ahead where you can. A rented reveal with simple content can be ready in two to three weeks. Custom 3D content usually takes four to six weeks from your product files, and a custom-built reveal structure six to eight. Lazulite maps the full timeline in the first consultation.
Lazulite engineers sit with your creative team, event agency or venue from the first planning call. We can manage the full launch, from stage and AV to guest registration. Or your agency keeps the event, and we supply the reveal, the content and the engineers who cue it.
Since 2016, our crews have covered 100+ GCC exhibitions, and Lazulite now supports 200+ events a year. These include product launches, press previews and stand reveals, each run to fixed cue times and venue access windows.
The Lazulite engineers who build your reveal also rehearse it and cue it on the night. Each key cue has a backup, such as a second playback machine, and our engineers stay on site to fix faults live.
Trusted by
150,000+
hours of support covering planning, live and post-event work
96%
client retention
An invite-only launch controls who sees the product and when, while a public launch trades that control for reach. Invite-only events work from a guest list and the venue's rules. Public launches on a trade show stand, in a mall or on a facade draw larger crowds. They need more space for queues and a public event permit.
Choose an invite-only launch for press, VIPs, influencers, dealers or partners, or when details stay under embargo until the reveal. A smaller room gives time to explain the product. In Event Marketer's EventTrack 2026 survey, 64% of US consumer event marketers named PR and media coverage as their main event goal.
Choose a public launch when reach and trial matter more than control. For B2B and property products, a show such as GITEX Global or Cityscape Global puts the launch where buyers already are. Consumer brands can launch in a mall or with a facade projection seen from the street. Lazulite has built product demos for du at GITEX.
Technology brands can follow a stage reveal with live demos and an AI avatar host. Lazulite built a live 5G demo and a volumetric display for du at GITEX.
Lazulite delivers car launch events and model reveals with projection mapping on the body, a 4M Sliding Screen or holograms. Interactive Screens then explain each feature.
For real estate launch events, Lazulite maps the project onto a facade or stage, then pairs a Miniature Model with a Tangible Table for buyers.
Lazulite can work as the white-label engineering team behind your agency on the reveal, or provide full product launch event management for your client.
Lazulite agrees the product story, launch date, audience, embargo rules and measures of success before design starts.
Lazulite designers and engineers match the reveal to your product and the venue's stage and ceiling. You receive the reveal concept and a budget range.
Lazulite content designers build 3D and motion content from your product files. We rehearse every cue in our workshop, then again at the venue.
Lazulite engineers run every cue, from the countdown to the keynote reveal, in step with your run-of-show.
After the launch, Lazulite shares the content captured on the night, where the technology allows, and notes what to change next time. DataReportal counted 12.5 million social media user identities in the UAE in October 2025.
The in-house crew behind every project
Engineers
Build, programme and test every reveal system
Content designers
Create the 3D product models, motion and screen content
Production crew
Install, rig and dismantle around venue access times
On-site support
Cue the reveal and fix faults live during the launch
A launch budget depends on the reveal technology, the content made for your product, guest numbers, the venue and the number of launch cities. A single reveal piece on rented hardware, at one venue, keeps the budget lower. Several technologies and custom content, repeated in more than one city, cost more. A Lazulite quote covers concept, content, hardware, crew, installation and removal.
Renting proven reveal hardware costs less upfront, while a custom build costs more but can be reused at later shows. Rental from the Lazulite range, such as a hologram or transparent OLED display, also speeds up delivery. A custom build might be a reveal structure shaped around your product. A rented hologram can still play a 3D model of your own product.
Product launch content and venue rehearsal time add cost, because 3D models and reveal films are made for one product and rehearsal needs venue days. Agree access days with the venue early. Reusing the launch content at later exhibitions, in showrooms or online spreads the cost over more audiences.
Budget bands
Compact
One reveal for an invite-only launch
Standard
A reveal plus hands-on product stations
Flagship
A full multi-technology launch
Proven reveal hardware, fast
Rent vs custom
A product launch needs a venue approval, often a no-objection letter, and public launches also need an event permit. In Dubai, public event permits go through the Department of Economy and Tourism. Facade projection also needs the building owner's consent. Lazulite prepares the drawings and documents each approval asks for. Under embargo, agree who may see the drawings.
A site survey confirms power, rigging and stage needs before the hardware is fixed. A hologram, an LED wall, the 4M Sliding Screen and a robotic arm each need different power, data and floor space. For a facade show, we agree the projector position and line of sight with the building. Lazulite checks each item with the venue's technical team before load-in.
Lazulite's Event Registration & Badging Systems check launch guests in at the door, so you decide who is in the room at the reveal. Lazulite agrees queue space and exit routes with the venue. Agree insurance cover in your contract before launch day.
Can’t find your answer? Speak with our Dubai team.
Technology reveals a new product by controlling what guests see and when. Lazulite uses holograms, transparent OLED screens, LED walls, facade projection mapping and kinetic pieces from our range. A hologram can show the product's shape in 3D first. Then the 4M Sliding Screen opens to show the real one. We match the reveal to your product and venue.
Let’s build it together
Start planning your product launch event by telling us about the product, the date, the guests and the venue. Our Dubai team will reply with a reveal concept and a budget range. Lazulite Technology Services LLC's own engineers then build, rehearse and cue the reveal, in any of the 6 GCC countries. Share your brief, or call or WhatsApp a specialist.
Let’s Discuss Your Project
