Digital Trivia Gaming Activation

Project Overview

At GITEX, Lazulite collaborated with Digital Dubai Authority to deliver a multi-layered immersive activation that blended education with entertainment. The setup featured three components: a Digital Trivia Game challenging participants to match icons and test their knowledge, a Phygital Activation that invited attendees to shoot branded logos using interactive sensors, and a 360° Virtual Reality experience transporting users into a fully digital environment. This integration of gamification and VR created an engaging, high-energy booth experience that raised awareness about Dubai’s digital transformation while leaving a lasting impression on visitors