Catch The Letters

Project Overview

At BAS Mall Abu Dhabi, Lazulite designed an engaging Catch The Letters game for Emirati Mother’s Day — combining simplicity and interaction to attract and delight visitors. The concept challenged players to press a button as soon as the sentence on screen was correctly formed, turning a simple mechanic into a competitive and fun activity. The booth quickly became a crowd favorite, drawing families and shoppers who enjoyed the mix of entertainment and learning. This gamified activation successfully fostered brand engagement, excitement, and a vibrant atmosphere throughout the event