An Attendant Beside Every Bike
Each booking includes a trained attendant who briefs riders, checks footwear and manages the queue. The engineers who built the game stay on call.
Pedal Race Game · Dubai & GCC
Lazulite rents and builds the Cycle Game, a stationary bike linked to a 65-inch screen. Every pedal stroke moves the race, film or animation on screen in real time. An attendant briefs each rider, and our engineers install and run the game across the GCC.
Race screen
Head to head
Fan zoneQuick facts
A cycle game is a stationary bike wired to a screen, where pedalling speed controls what the screen shows. Riders race the clock, a rival or a distance target, and the game ranks every ride.
35+
Pedal Race Events Staged
25,000+
Rides Timed and Ranked
20+
Branded Race Courses Designed
10+
Wellness and Fitness Days Hosted
Each booking covers the bike, the 65-inch screen, the game software and your branded content, plus transport, setup and removal. An attendant hosts riders throughout.
A sensor on the bike reads pedalling in real time and feeds the game software. Game data travels over a LAN connection, and the picture reaches the screen by HDMI. Speed on screen follows the rider's legs.
The cycle measures 1,140 by 560 by 1,240 mm. The 65-inch screen measures 1,453.9 by 46.3 by 831 mm and has Ultra HD resolution. Content runs as a Full HD Windows application. There is no touch input, because pedalling is the only control.
Decide what the effort unlocks: a lap time, a distance total or a reveal. Our content designers build the course and finish screen around your brand.
Choose a configuration
Solo Time Trial
One rider races the clock over a set distance, and the time goes straight to a leaderboard. Rides last about 30 to 60 seconds, so the queue keeps moving.
Key features
Typical uses
| Type | Stationary pedal bike linked to a 65-inch screen |
|---|---|
| Cycle size | 1,140 mm long, 560 mm wide, 1,240 mm high |
| Screen | 65-inch Ultra HD, 1,453.9 mm wide, 46.3 mm deep, 831 mm high |
| Content | Full HD Windows application, built by our team |
| Control | Real-time pedalling input; no touch screen |
| Connections | LAN for game data; HDMI for content |
| Supply | Rent, rebrand or custom build |
| Power and build time | 16 amp single-phase; about three hours per bike |
Sizes describe one standard bike and screen. Paired layouts, outdoor positions and frame wraps are confirmed at the site survey.
Delivered at
Lazulite planned a gamification strategy at AEEDC Dubai 2021, with games aimed at younger visitors. It did not use the bike, but a pedal race serves the same goal.
For Digital Dubai at GITEX 2022, Lazulite built a trivia game that drew visitors onto the stand. The scoring and queue work there is what a cycle race also needs.
For Emirati Mother's Day at BAS Mall, Lazulite ran Catch The Letters, a reaction game for shoppers. Its mall timing and family queues carry over to a bike race.
Rental covers one or two bikes with screens, a stock course in your colours, an attendant and full logistics. Book a single day or a show week.
A custom build gives you your own course, scoring rules, reveal content and frame wrap. We keep the game files, so the same race can return at your next event.
Bikes arrive on the build day and ride within three hours of live power. A paired race needs extra time to link both units.
Each booking includes a trained attendant who briefs riders, checks footwear and manages the queue. The engineers who built the game stay on call.
Since 2016, our team in Dubai Production City has delivered games and activations in every Gulf state.
Our technicians check the frame, pedals, sensor and screen after every job. Each bike rides a full test race in our Dubai workshop before dispatch.
Trusted by: Brands, Agencies, Sports organisers, Malls
We agree the race format, rider age range, prizes and the data you want to collect.
Content designers build the course, timer, leaderboard and finish screens in your brand style.
Our team rides the full game on the actual bike, checking sensor response and timing before it ships.
Engineers level the bike and connect power and network, then the attendant hosts riders through every session.
After the final ride we pack the unit and send your consented leads and race times in one file.
Allow about 3 by 3 metres for one bike, its screen and a rider area. A paired race needs about 4 by 3 metres, plus a queue lane outside the riding zone.
Each bike and screen need one single-phase 16 A feed of roughly 3.68 kW. Game data runs over a LAN connection, which we bring and test. Order venue power early in show week.
The cycle stands 1,240 mm tall on a levelled base, and an attendant sets up each rider. We ask for closed shoes and keep rides short. Minimum rider age and height are set with you at the brief.
Leaderboards show a first name or nickname by default. Email capture runs only with the visitor's consent, as the UAE's Federal Decree-Law No. 45 of 2021 requires.
The number of bikes, show days and branding level set the price. Custom courses, outdoor positions and extra attendants add to it.
Renting a stock race with your branding costs least and books fastest. A custom game costs more upfront, but the course and content stay yours.
Course design, reveal films, CRM export, prize handling and longer hours are quoted as separate lines. Each appears only when your plan needs it.
These are indicative estimates before VAT. Compact runs about AED 3,500 to 6,000 a day, Standard about AED 12,000 to 25,000 a show, and Flagship about AED 35,000 to 80,000. Each project is quoted to its brief.
Budget bands
Compact
One bike, one day
Standard
A branded race for a show
Flagship
A custom pedal campaign
Rent vs custom
| Metric | Rent | Custom build |
|---|---|---|
| Speed to launch | Higher | Lower |
| Upfront investment | Lower | Higher |
| Brand uniqueness | Lower | Higher |
| Reuse value | Lower | Higher |
Rent
Stock race, quick to book
Custom build
Your course, your rules
The Cycle Game tests effort over a ride of up to a minute. A Batak reaction wall tests hand speed in short bursts. Both rank players, and we price each against your brief.
Choose the bike when your message is about energy, health or endurance, or when a crowd should watch a race unfold.
Choose the reaction wall for very short visits, formal dress codes or players who would rather not ride in work clothes.
Think about what visitors wear and how long they stay. Sports kit and longer stays suit the bike, while a fast-moving aisle suits the wall.
Can't find your answer? Speak with our Dubai team.
A rider pedals a stationary bike, and a sensor reads the pedalling in real time. The game software turns that input into speed, distance or progress on a 65-inch Ultra HD screen. Our designers build and load the content as a Full HD Windows application.
Let's build it together
Tell us your race idea, venue, dates and expected crowd. We will reply with a format, a layout and an indicative budget. The team that tests the bike will set it up and host your riders. Call, WhatsApp or send a brief to start.
Let's Discuss Your Project
